Digibrush powers Union Bank Facebook campaigns towards international recognition

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Digibrush, one of Sri Lanka’s fastest growing digital media agencies drivesyet another client to bag an
eminent award at the CMO Asia annual awards this year.

Union Bank PLC earned the prestigious Social Media and Digital Marketing Awards 2017 for Best Facebook Campaign at the recently concluded awards in Singapore.

The CMO Asia Awards commemorate the services and performance of individual banking and non-
financial institutions and insurance companies within the region against a set criteria of parameters
defined for each category by the awarding body.

Union Bank partnered with the digital media agency Digibrush in 2015, a pioneer in its field to
commandeer and make its online presence felt among the expanding digital community in the country. As
a strategy, Digibrush worked towards creating mobile-first content, a combination of both, timeline friendly
posts and Social media based applications that facilitate upsell services while also acting as an online
information portal.

These Facebook campaigns position Union Bank as a growing force within the banking
industry and highlight the great strides it has made in the direction of developing technology and
customer-driven banking conveniences while enhancing its digital media presence significantly.

Identifying the increased efficacy and consumption of video content in the Digital space we opted for a mix of video
and pictorial content to engage the audience, paired with Lead Generation campaigns in order to convert
users that have shown interest into customers. This was well received and finally converted to a
prominent award at the awards ceremony organized by CMO Asia in Singapore recently.

“As a team, we have always deliberated creating content rich strategies while making required
adaptations based on each unique digital medium backed by effective content distribution mechanisms;
which have been the key to creating successful campaigns,” commented Hisham Zulfiqar, Co- Founder of
Digibrush. “Digibrush consists of an effective mix of brand planners, content creators, designers, VFX
artists and experienced PPC specialists who have enabled us to execute campaigns which have received
recognition on the international stage.”Since its inception in 2010, Digibrush has evolved into a multi-
faceted and resourceful agency with a team of 30 that associates with numerous brands, both big and
small ranging from consumer electronics, retail and FMCG industries the likes of Huawei, Singer Sri
Lanka, McDonald’s, EGB and EZY Racing, to name but a few.

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