“So Sri Lanka: The Resplendent Island” Tourism Promotion…
The Embassy of Sri Lanka in Manila, in cooperation with the Sri Lanka Tourism Promotion Bureau (SLTPB), organized a tourism promotion and high-level networking session themed “So Sri Lanka: The Resplendent Island” on 5 February 2020 at Shangri-La Makati. The event was held in line with the SLTPB’s participation at the PTAA Travel Tour Expo 2020.
Filipinos travelers are known to be adventurous and thrill-loving individuals who are always seeking out new experiences and exotic destinations to satisfy their wanderlust. Sri Lanka, as an island nation blessed with the scenic environment, amazing wildlife, colorful festivals, ayurvedic practices, diverse and unique cultural heritage, and vibrant people, is emerging as a must-see destination for Filipinos.
One hundred ten (110) decision-makers and management level representatives from local travel agencies and tourism organizations participated in the said event while the Sri Lankan tourism industry was represented by three (3) travel agencies namely NKAR Travel and Tours, Jetwing Travels and Lanka Sportreizen.
The said event was divided into two parts: tourism briefing and the high-level networking session. The program was initiated with the lighting of the traditional oil lamp by distinguished guests.
Ambassador Gunasekera, in her welcome remarks, introduced the country and presented a detailed tourism presentation that showcased Sri Lanka as a highly-sought after destination. She elaborated on the country’s niche sectors for tourism which will definitely attract Filipinos such as weddings and honeymoon destinations, unique shopping experiences, delectable and unique dishes for culinary tourism, as well as film and cruise tourism. Sri Lanka was marketed as a perfect destination for Filipinos of all age and economic status, whether millennials up to retirees or the affluent and the middle class.
Subsequently, District Sales Manager of Thai Airways-Philippines Malu Oclarence-Dueñas mentioned their company’s interest to partner with the SLTPB and travel operators in promoting the island-nation through the proposed familiarization tour for local travel operators and media in the succeeding months.
In the live testimonial portion, several Filipinos from the travel and trade industry enthusiastically shared their “So Sri Lanka” experience as they narrated the beautiful sceneries they have seen and unique experiences they had on their travels to the country.
For an authentic Sri Lankan experience, a Ceylon tea corner served high-quality and world-famous tea to the attendees while a dance troupe from Sri Lanka captivated the crowd with their colorful costumes and skillful performance of traditional Sri Lankan dance.